Your Growth Partners in the Australian Market
We are a Sydney-based marketing agency on a mission to give Australian small and medium businesses the same powerful marketing capabilities that large corporates take for granted.
Our Story
Marketing Ops was founded with a straightforward belief: that Australian local businesses deserve access to the same sophisticated, results-driven marketing strategies that big corporates and national franchises use to dominate their markets. Too many talented business owners across Australia were being left behind — not because their products or services were lacking, but because they did not have the marketing firepower to compete in an increasingly digital world.
We set out to change that by building an agency that combines genuine Australian market expertise with the power of artificial intelligence. Our team brings together decades of experience in digital marketing, data science, web development, and creative strategy, all focused on one goal: helping Australian SMBs punch well above their weight. From local tradies in the suburbs to growing professional services firms in the CBD, we have helped businesses across the country attract more customers, increase their revenue, and build brands that their communities trust.
Our Values
These principles guide everything we do, from the strategies we build to the way we communicate with our clients.
Data-Driven
Every recommendation we make is backed by real data. We combine AI-powered analytics with deep market research to ensure your marketing spend delivers measurable, accountable results.
Client-First
Your success is our success. We treat every client relationship as a genuine partnership, taking the time to understand your business goals and tailoring strategies that align with your unique situation.
Transparent
No smoke and mirrors. You will always know exactly where your budget is going, what results you are getting, and what we are working on next. We believe in open, honest communication at every step.
Innovative
We stay ahead of the curve by continuously adopting the latest AI tools, marketing platforms, and strategies. Our clients benefit from cutting-edge approaches without needing to become technology experts themselves.
The AI Difference
We do not just use AI as a buzzword. It is embedded in every layer of our process, giving your business a genuine competitive advantage that traditional agencies cannot match.
Smarter Campaign Optimisation
While traditional agencies rely on manual adjustments and gut instinct, we deploy AI-powered bid management and audience targeting that optimises your campaigns around the clock. Our systems process thousands of data points in real time, making micro-adjustments that a human team simply cannot match at scale.
Predictive Insights, Not Just Reports
Most agencies hand you a report at the end of the month and tell you what happened. We use AI-driven predictive analytics to tell you what is going to happen and proactively adjust your strategy. This forward-looking approach means we are always one step ahead of market shifts and competitor moves.
Personalisation at Scale
AI enables us to deliver hyper-personalised messaging across every channel without blowing out your budget. From dynamic email content that adapts to each subscriber to ad creative that resonates with specific audience segments, we make your marketing feel personal at a scale that was previously only possible for enterprise brands.
Our Team
Meet the people behind the results. Our team combines deep marketing expertise with genuine passion for helping Australian businesses succeed.
Liam Gallagher
CEO & Founder
Liam founded Marketing Ops with a simple mission: give Australian small businesses access to the same sophisticated marketing strategies that big corporates take for granted. With over 15 years of experience in marketing strategy across agencies and in-house roles, including leading digital transformation projects for ASX-listed companies, Liam brings a rare combination of strategic vision and hands-on execution. He is passionate about demystifying AI for SMBs and proving that smart marketing does not require an enterprise budget.
Priya Sharma
Head of Digital
Priya is a certified Google Ads and SEO specialist with over a decade of experience managing high-performance campaigns for Australian businesses. Before joining Marketing Ops, she led the paid media division at one of Sydney's top digital agencies, managing over $5 million in annual ad spend across Google, Meta, and LinkedIn. Priya's analytical mind and obsession with data-driven optimisation consistently deliver exceptional ROI for clients across every industry we serve.
Jack Morrissey
Creative Director
Jack leads our design and content team, bringing brands to life through compelling visual storytelling and user-centred web design. With a background in graphic design and front-end development, Jack has designed and built over 200 websites for Australian businesses ranging from local tradies to national franchises. He believes that beautiful design should always serve a purpose, and every pixel he places is there to drive engagement, trust, and conversions.
Dr. Mei Lin
AI & Automation Lead
Mei holds a PhD in Machine Learning from the University of Melbourne and spent five years in data science roles at leading Australian technology companies before joining Marketing Ops. She leads our AI marketing division, developing and implementing intelligent automation solutions that give our clients a genuine competitive edge. From predictive audience targeting and automated bid management to custom chatbot development, Mei translates complex AI capabilities into practical, results-driven marketing tools that SMBs can actually use.
Sophie Brennan
Client Success Manager
Sophie is the voice our clients hear most and the person who ensures every campaign delivers on its promises. With a background in account management at both traditional and digital agencies, Sophie has a talent for translating complex marketing data into clear, actionable insights that business owners understand. She manages client relationships from onboarding through to ongoing strategy, and her proactive communication style means clients always know exactly where their campaigns stand and what comes next.
Why Australian Businesses Choose Us
Working with a local agency that truly understands the Australian market makes all the difference.
Local Market Expertise
We live and breathe the Australian market. Our strategies are built around local search behaviour, seasonal trends, and the unique needs of Australian consumers.
Australian Business Hours & Support
No waiting until the other side of the world wakes up. We are available during AEST business hours and respond to urgent enquiries within hours, not days.
Understanding of Australian Consumer Behaviour
From the way Australians search online to the platforms they prefer, we understand the nuances that offshore agencies miss. This local knowledge translates directly into better results.
GST-Inclusive Transparent Pricing
All our pricing is quoted in Australian dollars, GST-inclusive, with no hidden fees. You will always know exactly what you are paying and what you are getting in return.