Privacy Policy

Last updated: 16 April 2026

1. Introduction

Marketing Ops ("we", "our", or "us") is committed to protecting the privacy of individuals who visit our website at https://www.marketingops.com.au and use our services. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By accessing our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide

• Name, email address, phone number, and business name when you fill out a contact form, request an audit, or subscribe to our newsletter.
• Business information you share with us when engaging our marketing services, including website URLs, advertising accounts, analytics data, and social media credentials.
• Payment and billing information when you purchase our services.
• Any other information you voluntarily provide through email, phone, or in-person meetings.

2.2 Information Collected Automatically

• Device and browser information (browser type, operating system, screen resolution).
• IP address and approximate geographic location.
• Pages visited, time spent on pages, referring URLs, and other website usage data collected via cookies and analytics tools such as Google Analytics 4.

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiries and provide the marketing services you have requested.
• Manage client accounts and deliver campaign reporting, including SEO, PPC, social media, email marketing, web design, content marketing, and AI marketing services.
• Send you relevant marketing communications, newsletters, or service updates where you have opted in to receive them.
• Improve our website, services, and user experience through analytics and performance monitoring.
• Comply with legal obligations and resolve disputes.

4. Third-Party Services and Disclosure

We may share your personal information with trusted third-party service providers who assist us in delivering our services. These include, but are not limited to:

• Google (Analytics, Search Console, Google Ads, Tag Manager) for website analytics and advertising management.
• GoHighLevel for CRM, email automation, scheduling, and client communications.
• Canva for design and creative asset production.
• Vercel for website hosting and deployment.
• Social media platforms (Facebook, Instagram, LinkedIn, X/Twitter) for social media marketing on your behalf.

We require all third-party providers to handle your information in accordance with applicable privacy laws. We will not sell, rent, or trade your personal information to any third party for their independent marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. These include:

• Essential cookies that are necessary for the website to function correctly.
• Analytics cookies (such as Google Analytics) that help us understand how visitors use our site so we can improve it.
• Marketing cookies that may be used to deliver relevant advertising and track campaign performance.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:

• Secure HTTPS encryption across our entire website.
• Restricted access to personal information on a need-to-know basis within our team.
• Use of reputable, security-compliant third-party platforms for data storage and processing.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When your information is no longer required, we will securely delete or de-identify it.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you.
• Correct any inaccurate, out-of-date, or incomplete information.
• Opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
• Request deletion of your personal information where we are not required by law to retain it.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

9. International Data Transfers

Some of our third-party service providers may store or process data outside of Australia (for example, in the United States). Where this occurs, we take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy and applicable Australian privacy laws.

10. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to read the privacy policies of any website you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or want to make a complaint, please contact us:

• Email: hello@marketingops.com.au
• Phone: +61 2 8000 1234
• Address: Level 12, 100 Barangaroo Avenue, Sydney, NSW 2000, Australia

You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC).