The Challenge
Apex Constructions was a mid-sized commercial and residential construction firm in Sydney that had grown entirely through word-of-mouth and industry connections. Their lead flow was inconsistent -- some months they had too many enquiries, other months almost none. They had no website presence to speak of, no content demonstrating their expertise, and were losing major tender opportunities to competitors who had established strong online credibility.
Our Strategy
Marketing Ops built Apex Constructions a comprehensive digital lead generation engine combining Google Ads for immediate lead capture, LinkedIn marketing for B2B relationship building, and a content marketing strategy that positioned them as thought leaders in the Sydney construction industry. We also created a portfolio-driven website showcasing their completed projects with professional photography and detailed case studies.
Services Used
Our Approach
- 1
Designed and built a portfolio-focused website showcasing completed projects with professional imagery, detailed project descriptions, and clear calls to action for both commercial and residential enquiries
- 2
Launched Google Ads campaigns targeting commercial construction, office fit-out, and renovation keywords in Sydney, with dedicated landing pages for each service category
- 3
Developed a LinkedIn marketing strategy including company page optimisation, sponsored content campaigns targeting property developers and facility managers, and personal branding support for the company directors
- 4
Created a content marketing program producing monthly blog articles, project case studies, and industry insight pieces that demonstrated expertise and improved organic search rankings
- 5
Implemented a CRM system with lead scoring and automated follow-up sequences to ensure no enquiry fell through the cracks
The Results
Monthly Qualified Leads
Increased from an average of 2 to 3 qualified leads per month to a consistent 12 qualified leads per month across digital channels
Commercial Enquiries
Commercial project enquiries increased by 200%, with several leads coming directly from LinkedIn campaigns targeting property developers
Attributed Revenue
Over $1.2 million in new project revenue directly attributed to digital marketing leads within the first 12 months
“Before Marketing Ops, our business development was feast or famine. Now we have a predictable pipeline of quality leads coming in every month. The LinkedIn strategy has been particularly impressive -- we have won two major commercial projects from connections made through the platform. The website they built for us has become our best sales tool. Marketing Ops understand the construction industry and deliver results that matter to our bottom line.”
Michael Torres
Managing Director, Apex Constructions
Sydney, NSW