The Challenge
Comfort Dentures was a well-respected denture clinic in Brisbane that had virtually zero digital presence. Their website was over a decade old, not mobile-friendly, and generated almost no traffic. Their primary demographic -- older Australians needing denture services -- was considered hard to reach online, and the clinic was entirely dependent on GP referrals and Yellow Pages listings that were delivering diminishing returns year after year.
Our Strategy
Marketing Ops developed a multi-channel digital strategy specifically designed to reach the older Australian demographic where they are increasingly active online -- Facebook and Google. We rebuilt their website with an emphasis on simplicity, accessibility, and trust, launched targeted Facebook Ads with relatable creative, and implemented a local SEO strategy that positioned Comfort Dentures as Brisbane's premier denture provider.
Services Used
Our Approach
- 1
Redesigned their website with large fonts, clear navigation, prominent phone numbers, and accessibility features tailored to an older demographic, including one-click call functionality on mobile
- 2
Launched Facebook Ads campaigns targeting adults aged 55 and over in the Brisbane metropolitan area with warm, approachable creative featuring real patient stories and before-and-after imagery
- 3
Implemented a comprehensive local SEO strategy including Google Business Profile optimisation, local citation building across Australian healthcare directories, and suburb-targeted content
- 4
Built an automated Google review request system using SMS follow-ups after appointments, making it simple for even non-tech-savvy patients to leave a review
- 5
Created educational blog content addressing common denture questions and concerns to build trust and capture informational search traffic
The Results
Website Traffic
Monthly website visitors increased from approximately 400 to over 1,500 within 6 months, with the majority coming from organic search and Facebook referrals
Online Patient Acquisition
65% of all new patients now report finding the clinic through online channels, up from less than 5% before the engagement
Return on Ad Spend
Facebook and Google Ads campaigns delivered a 4x return on ad spend, with an average cost per new patient enquiry of $38
Google Reviews
Grew from 12 Google reviews to over 90 five-star reviews within 10 months, making Comfort Dentures the highest-rated denture clinic in Brisbane
“We honestly did not think digital marketing would work for our patient base -- most of our clients are over 60. Marketing Ops proved us completely wrong. The Facebook Ads are bringing in patients we never would have reached, our new website is so much easier for our older patients to use, and the Google reviews have been a game-changer for trust. They understood our audience from day one and delivered beyond anything we expected.”
Greg Patterson
Practice Manager, Comfort Dentures
Brisbane, QLD