The Challenge
Bright Smiles Dental had been operating for over 15 years in Melbourne's inner suburbs but was heavily reliant on word-of-mouth referrals from existing patients. Their outdated website was not mobile-friendly, they had minimal Google presence, and their patient acquisition had stagnated while newer, more digitally savvy competitors were capturing the local market. They were losing potential patients who were searching online for dental services in their area.
Our Strategy
Marketing Ops implemented a comprehensive digital transformation strategy combining aggressive local SEO, targeted Google Ads campaigns, and a complete website redesign built for conversion. We optimised their Google Business Profile, built a review generation system, and created location-specific landing pages targeting high-intent dental search terms across Melbourne's inner suburbs.
Services Used
Our Approach
- 1
Conducted a full technical SEO audit and rebuilt their website on a modern, mobile-responsive platform with conversion-optimised layouts and online booking integration
- 2
Optimised their Google Business Profile with professional photos, service descriptions, and a systematic review generation workflow that encouraged happy patients to leave Google reviews
- 3
Launched targeted Google Ads campaigns focused on high-intent keywords such as 'dentist near me', 'emergency dentist Melbourne', and 'teeth whitening Melbourne' with dedicated landing pages for each service
- 4
Developed a local SEO content strategy with suburb-specific pages and blog articles addressing common dental concerns searched by Melbourne residents
- 5
Implemented call tracking and form submission analytics to accurately measure the source of every new patient enquiry
The Results
New Patient Enquiries
New patient enquiries increased from an average of 15 per month to over 65 per month within 8 months of campaign launch
Google Maps Ranking
Achieved the number one position in Google Maps for 'dentist' and related terms across three key Melbourne suburbs
Cost Per Acquisition
Reduced the average cost to acquire a new patient by 45% through optimised ad targeting and improved website conversion rates
Revenue Growth
Overall practice revenue increased by 28% in the first 12 months, driven by a consistent pipeline of new patients from digital channels
“Marketing Ops completely transformed how we attract new patients. We went from relying on old referral networks to having a consistent flow of new patients finding us on Google every single day. The new website looks incredible, our Google reviews have gone through the roof, and we have had to hire an additional hygienist to keep up with demand. The team is responsive, transparent, and genuinely invested in our growth.”
Dr. Sarah Chen
Principal Dentist, Bright Smiles Dental
Melbourne, VIC